THREADSOF LOVE | ARTISANS’ STORIES
Essential Designs London was born not from tradition, but from observation —
of beauty, of heritage, of quiet, enduring craftsmanship.
Founder Minnie began her journey in Finance,
but her heart was always drawn to design.
With a lifelong fascination for Indian textiles and the silent elegance of the handmade,
what began as a personal passion quietly blossomed into a vision:
one that honoured heritage while embracing a modern, global aesthetic.
Her first collection featured handcrafted home textiles —
minimal, considered, and rooted in India’s artisanal soul.
As the brand grew, so did the story.
In divine timing, Devi joined —
a celebrated model and professional pilot.
Yes, we can fly our own plane when urgent deliveries call.
Her journey crossed many skies, but one passion remained constant:
a deep love for Indian craftsmanship.
It first emerged in her jewellery label,
where silver spoke of roots and stones shimmered with stories.
